Steve Crocker, Minister of Tourism, Culture, Arts and Recreation, will travel to Japan today to participate in Team Canada’s Trade Mission to promote Newfoundland and Labrador’s creative industries and tourism opportunities.

Crocker will be joined by officials from the Department of Tourism, Culture, Arts and Recreation and representatives of Miki Enterprises Inc., a Newfoundland and Labrador based tour operator with a specific focus on the Japanese and Asian tourism market since 1989.

There is increasing awareness and attention among Japanese travellers toward sustainable and responsible travel options. With the hit Broadway musical Come From Away set to premiere in Tokyo starting in March 2024, interest in travelling to Newfoundland and Labrador is expected to increase. As well, the province’s growing film and television industry is growing increasingly attractive to international film makers, following the success of Disney’s Peter Pan and Wendy.

The latest Global Tourism Watch research shows that 21 per cent of Japanese long haul travelers, approximately 2.3 million visitors, are likely to visit Canada in the next two years.

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