The buzz of the bees is the melody in the cereal field, and now you can listen to it for free, as Cereal manufacturer Cheerios is giving away millions of free wildflower seeds. This is part of Cheerios’ ‘Bring Back the Bees’ campaign.
Cheerios came up with this amazing idea of saving the bee population, and it is a really very thoughtful approach.
Bees are important pollinators and their populations have been on the decline for years for a number of reasons, including increased use of pesticides and the loss of places to pollinate.To give the important insects a restart, the company teamed up with Veseys Seeds to offer 100 million wildflower seeds online.
Just provide Cheerios with your shipping information and it will be delivered. After running a similar campaign in Canada for 2016, the company is hoping to raise awareness for honey bees across America. The company urges visitors to help “bring back to the bees” and allows them to fill in their details to receive a free pouch of wildflower seeds to “create a bee-friendly habitat” in their granges.
The decline of bee hives has been a distressful issue for years, with groups like Greenpeace raising awareness on the issue and scientists know that bees are dying from a variety of factors—pesticides, drought, habitat destruction, nutrition deficit, air pollution, global warming and more. Many of these causes are interrelated.
The bottom line is that we know humans are largely responsible for the two most prominent causes: pesticides and habitat loss.
According to a survey from benefits-of-honey.com, bees are the only insect that produces food eaten by humans and Honey Nut Cheerios wants to pay them back by planting more flowers. They are responsible for pollinating 70 out of 100 biggest food crops and such measure was very much in need for sustainable future food wise.
It’s nice to see big companies give back to the planet. And at the end of the day, in my opinion, it’s ultimately good for business.